Challenge

Develop an independent children's brand that grows with them and enriches everyday family life with music, humour, and imagination.

The idea

Together with my daughters, songs about their everyday life take shape. Games, activities, and products grow alongside them, piece by piece.

My role

Concept · Brand development · Design · Lyrics · Website · (developed together with my daughters)

Status

First album released. New songs and the new brand presence are in development.